Pop-up Lacoste Paris 1924

Lacoste and Brach Paris, partners for several years now, are joining forces for a new sports pop-up not to be missed.

Lacoste, whose history is intertwined with that of sport, is paying tribute to past Olympic Games, and demonstrating the iconic nature of the House through the launch of its new “Paris 1924” collection. Through eight distinct pieces, this line celebrates the legendary Olympic Games that were already making the heart of the city of Paris beat 100 years ago. This is the sixth “Olympic Heritage” collection to be created under the licensing agreement with the International Olympic Committee, a capsule collection that perfectly reflects the shared values of the Crocodile brand and the Olympic heritage, including boldness, fair play and authenticity.

On the first floor of Brach Paris from July 8 to 22, 2024.